EMP Claims Solutions in Chicago gained five clients in its first
year -- including two large practices. Just the start for Piyush
Kedia and his wife Smigdha in their goal to build a national
company. After convincing one doctor just starting his practice
to try the Kedias, four more soon followed.
"We were willing to work hard and it came through to him,"
Smigdha Kedia said. "We did all the paperwork to get his
practice started because we wanted to have a business on our
own."
Said Piyush Kedia: "We didn't come to this country to mess
around."
The Kedias came to Chicago in 2001 so Piyush could gain his
masters degree in public finance before becoming a financial
analyst for a bank in the heart of one of America's leading
economic centers. Many people would have been satisfied with
such a good job, but like Piyush said, he didn't come to this
country to mess around. He was ready for another challenge.
Medical insurance impressed the Kedias. It's not readily
available in India. They saw medical billing as a recession
proof business against the coming economic downturn.
"People won't stop going to doctors and doctors won't stop
billing," Smigdha Kedia said.
With the same business skills used to analyze markets for his
bank, Piyush Kedia researched medical billing software
companies. He narrowed the online search to two firms with
strong presence. Interviews with
both companies left him with only one that proved satisfactory.
ClaimTek Systems.
"I was very cautious," Piyush Kedia said. "[ClaimTek president]
Kyle Farhat seemed more personable -- someone I could relate to.
Their software is a good product that makes life a lot easier.
Kyle's guidance has made a big difference."
That the Kedias had no medical billing experience wasn't an
obstacle.
"Medical billing is learning coding," he said. "It excited me a
little bit. I felt I could do it without new skills to do it or
a high investment."
That the Kedias didn't know anyone in the medical community
wasn't an obstacle, either. He went to trade shows, called
offices and networked until finding a doctor willing to be the
Kedias' first client. They also have a website to attract
clients.
"A good billing company works as an extension," Piyush Kedia
said. "We make a stronger effort to build trust with a doctor.
My financial background is a big help. We help them with their
financial planning to give a full financial picture. That has
given us the edge."
So what's it like having a spouse as a business partner?
"I would definitely recommend if they want to have a strong
relationship, they should find each other's strengths and
weaknesses and work together," Smigdha Kedia said. "We work well
together."