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Dear Reader,
If you are truly interested in medical billing and are evaluating ClaimTek against
our competitors, we ask you to make a detailed, close-up comparison of our programs.
You are about to invest thousands of dollars in your future and we know this is
a serious decision for you. We respect entrepreneurs and we want to be sure you
are completely and honestly informed about what we offer versus what our competitors
offer.
The problem is, the medical billing business has been prone to many companies selling
the concept of success without backing up their claims with quality professional-level
tools to prepare you for a serious business. Frankly, we find that many of our competitors
still hype their offerings in misleading ways that are intended to make you think
their program is as comprehensive and effective as ours in setting you up in business
and training you to work with doctors. Many competitors still attempt to make
it seem effortless to start a medical billing business. But if you look closely
at their offerings, you will find they spend more time selling you the image of
success in medical billing than in giving you detailed, accurate information and
professional tools to start your business. As it is often said, “they sell you the
sizzle, not the steak.”
We invite you to read the following comparison chart so you can beware of the types
of misleading statements and program elements that many competitors promise you–
compared to the serious, professional approach ClaimTek has taken for more than
15 years.
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Our
competitors insist they have good software, but you will find
they exaggerate their claims and most consistently fail when it
comes to providing you with professional, feature-rich software
appropriate for a serious medical billing business. The proof
is, just ask a competitor to provide you with a working demo of
their software. Some will not, or if they do, you will see how
dull and unsophisticated their software is compared to ours.
Some of the demos you receive don’t even work; they are just
“walk-throughs” not real functioning software you can try. When
competitors hide their software from you, they’re glossing over
one of the key elements of business crucial to your success.
Of particular note, one competitor’s software program consists
of a simple-minded, sub-standard Internet-based software that
requires you to log onto it using browser, like Internet
Explorer. This misleads you into thinking that their frankly
bare-bones software is a smart idea just because it uses the
Internet. But the fact is, their browser-based software is NOT
sufficient to run a professional medical billing business and,
in fact, has many disadvantages. It is NOT robust and will not
evolve with your business growth over time. It lacks many
capabilities you need to grow a business, including the ability
to process billing for every type of specialty. This competitor
does not even own the software; they are simply reselling a 3rd
party software, while making a profit on your ignorance. They
have no control of it and cannot initiate program changes or
implement updates of new regulations. This is a telling sign of their lack of
commitment to set you up with professional quality software.
What's more, they arrogantly refer to software that is not
internet-based as old technology. They're practically saying
that the giant Microsoft is an old technology company.
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ClaimTek
has spent over $2 million dollars developing our leading-edge
medical billing software,
MedOffice®.
Our MedOffice software is versatile. It can be installed on your desktop, accessed online
through an internet connection or hosted on your own private
network! You have all options! Choose the setup that fits your business goals. Better
yet, interchange your setup options as your business expands.
What's critical to know is that all medical billing software
systems are not born equal. It would be beneficial for you to
test-drive any software before you make a decision to buy it.
ClaimTek develops it own products. We have spent a great
deal of time and effort to make certain it
contains all the necessary features and tools that a
professional billing service needs.
Our software is robust, and will grow with your business needs.
We offer modern, easier to use interface, 100% dependability,
accuracy, powerful billing features and hundreds of practice
management reports that you can use to market and impress
doctors in order to capture their business.
Your software is the
driving force behind your business. It is critical to learn more
about its functions and benefits. There should be many elements
in your software capabilities that doctors would want to know
about. Our MedOffice software is sophisticated, feature-rich,
yet easy to learn. It is designed to propel your business into
the future.
At ClaimTek, we discuss our software extensively on our website.
We make available to you a full working demo to download and
test before you make a decision. We even offer to give you a
one-on-one session to show you how it works and how it can help
you gain momentum when marketing to doctors.
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Our
competitors often say they have spent a great deal of money
developing their medical billing program, but many of them are
not even the owners of the software they give you. Just ask any
competitor if they are the actual software programmers and
developers -- or if they just are reselling another company’s
software.
This is an important point. When a company boasts about being in
business for many years yet does not invest its own money (much
less its heart and soul) in developing unique technologies and
infrastructure to empower their clients and stand behind their
product, they are telling you that they’re just here to make the
most money while incurring the least expense. Ask yourself: How
can a company brag about getting you in business, yet what they
are doing is simply reselling someone else’s system, along
with a few days of motivational training. We don’t consider such companies
true players in medical billing, and we hope you won’t be fooled
by the smoke fronts they put up.
The fact is, many such “reseller” companies existed in the 1990s
and eventually folded, having taking money from the pockets of
many clients like you and misled them into thinking they were
serious about medical billing. These companies built up fortunes
for themselves hyping medical billing, then they disappeared.
Examples of such companies were Phoenix in Pasadena, CA,
National Claims Service in El Dorado Hills, CA., EHP in Reno,
NV., Island Automated Medical Service (IAMS) in FL to name a
few. All these companies, without exception, never
invested their own money or took the time to develop their own
unique software. They were just
resellers, adding empty promises and sales hype to inadequate 3rd
party software. They never elevated to become companies actively
engaged in healthcare information technologies. They focused on selling people the image of being
successful in medical billing without providing the robust tools
to get you there.
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ClaimTek
has spent years of time and effort and a huge amount of money to
bring to you one of the most comprehensive medical practice
management software programs available. Our software was built
from extensive experience in the medical industry plus input
from dozens of professional end-users like billing services and
doctors. Our software was developed to use the latest
technological advancement in programming languages. It has more
functional utility and features than any competitor’s
third-party system. Shortly after our start in 1993, we poured
money and resources into programming. Our first version came out
in 1995.
Since then, we have kept improving our software by listening to
clients and gathering information from professionals in the
marketplace. Today, our software is truly a work of art with
great features unmatched in the industry.
In addition, we have invested heavily in all of our marketing
support materials, having them designed by professionals and
printed on the highest quality stock. We have added additional
professional services you can sell to doctors. Some of these
services can be marketed to businesses outside the medical
industry.
ClaimTek is the real deal. We are a known player in the medical
industry, and have the reputation to prove it.
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Our
competitors that try to sell you on Internet-browser based
software breeze over the fact that their software is licensed
from a third party. They neglect to tell you that
“browser-based” software has
loads of disadvantages and
restrictions. What if your Internet access is down and you are
trying to work? What if you are working on claims and your
browser is too slow or crashes, as they so often do. Think about how limiting
it is to keep opening a different browser window for each
application you want to do.
Here’s a comparison to think about: Would you seriously buy
Microsoft Office if you could only use it over the Internet? Of
course not. So why would you believe that the medical billing
software at the heart of your business is good if it resides
somewhere on the Internet? Truly, an Internet-based program
leads to many problems if you intend to be a serious medical
billing business. The Internet is great and clearly here to
stay. But it is not yet robust enough for the medical billing
industry. It won't be for many years to come.
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ClaimTek’s
MedOffice is a professional medical billing and practice
management program intended for a serious business. Our program
operates on your desktop or it can be accessed via the Internet
as a server-based program that gives you full functionality. But
don’t be confused -- It does not rely on using a browser window.
Don’t be misled into thinking that just because something is on
the Internet, it is better. Real business software requires your
desktop or server-based access in order to take advantage of the
true multi-tasking functionality you deserve to run a growing
business. If you are confused by this technical distinction, all
you need to think about is the question, Would you buy Microsoft
Word or Excel if the only way you could use it was over the
Internet using Internet Explorer? Of course not.
For more details comparing MedOffice with browser-based
software,
Please read the comparative analysis at
this link to learn why.
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Some of our
Competitors tell you that you will become part of a nationwide
network of their licensees. But think about how silly this is;
it is mere hype. If you are an independent entrepreneur, a
supposed network of other billers is not going to help you land
accounts. They’re in business for themselves. Even if another
licensee agrees to help you, do you think they will provide
their assistance for free when they could land the account for
themselves?
We believe that telling investors they will become part of a
national network of licensees is misleading support, designed to
make you feel better before you invest. Think about this phony
promise being made: why would some other licensee help you for
free? What guarantees do you have beforehand that these other
network licensees would even be available to help you when you
need them or that their price would be affordable? What advice
could they offer you that the company that sold you the
opportunity could not?
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ClaimTek’s
licensees are completely independent. We don’t fool you by
pretending that you are part of a network who are there to help
you. Our licensees are focused on making a living for
themselves, and we respect that. Would you want one of our new
clients to take your time to learn about the business when you
are trying to make a living?
When you need help, you can count on ClaimTek’s internal
professional support staff to be on the phone or emailing with
you to answer your questions about appointments, fees, coding
problems, setup issues, clearinghouse decisions, and so on. We
are available to support you 24/7 either by phone or by email.
Our support staff are highly experienced programmers and
professional medical billers, and we pay them to provide
assistance to you.
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Our
competitors offer few or zero testimonials. One competitor –
despite advertising that it has thousands of licensees --
provides only a handful of testimonials on their website, without even
revealing their full names -- and one of the people actually
works for the company. We suggest you read between the lines
here, and wonder how many successes this company has truly
created if so few of their licensees are actually willing to
reveal their business dealings with the company or explain in
detail how they succeeded in medical billing. We find this
suspicious and perhaps you do, too.
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ClaimTek
provides you with many detailed success profiles and
testimonials to how they started their business. We tell you the
full names and put their photos on our web site. You know they
are real people. We describe their business experiences in great
detail so you know you are reading true stories about our
licensees. We hire an independent company to interview our
licensees and write their stories. We don’t just show you some
hastily written letter supposedly citing a success; Instead,
each of our licensee profiles reveals valuable tips and insights
that could help you succeed in your business. We hope you will
read all our of success profiles – and be inspired by their
stories to see how ClaimTek truly helps our licenses.
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Most of our
Competitors will say their training and support are unparalleled
in the industry. But the fact is, they are only imitating
ClaimTek, which has consistently been the pioneer in educating
entrepreneurs to start medical billing businesses. Whatever we
do, our competitors imitate, and then claim they are the best.
We appreciate the compliment, but we set the standards and we
want you to know that.
Some competitors tout in particular that they have live
training, but frankly, for start up businesses, receiving a few
days of live training is wasteful and misleading for several
reasons: 1) You are stuck in a room learning at someone else’s
pace. 2) You are paying for airfare and hotel expense for little
good reason. 3) You are led to believe you can learn all about
medical software, insurance billing, operations and marketing in
a few days, which means that by the time you leave, your head is
spinning. You sign a piece of paper agreeing that you were
happily trained, hence dropping major liabilities for the
company that trained you. 4) You are given large doses of hyped
up motivational talk, which when you are back in grind of
starting a business serves little practical purpose. If you are
not self-motivated, the effects of a couple of days of
motivational talk will be short-lived. Additionally, there is
abundance of motivational CDs and tapes on the market. When you
put all this together, it makes little sense to think that 4
days of live training is going to make you successful.
Live training can work fine for specific topics, that are
complex. But for a startup business, it is meant to make you
feel good about buying a sub-par program.
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ClaimTek
was the FIRST company to understand that our licensees need
convenience along with high quality training and support. With
"no travel necessary", ClaimTek conducts training with a
professional trainer online in one-on-one sessions and in
several stages via phone and over the web. Training is personal
and available 7 days a week. We conduct training in 1-2 hours
per session and assign exercises for you to do between sessions,
so you can practice and work at your own pace. Our training is
provided with enormous attention to detail. This method has been
proven highly effective. There are three stages to the ClaimTek
training. You can read about them in details in our
training
section.
ClaimTek provides two year support with its Preferred and
Preferred Plus programs.
Furthermore, in the latest program introduced by ClaimTek -- the
Preferred Plus! Program -- we do require a 5-day live
training on Electronic Medical Records (EMR) software because we
are teaching you to sell the most sophisticated medical software
that all doctors will be required to switch to over the coming
years. This training is highly technical, but it is designed for
professional billers who would like to take their business and
knowledge of advanced healthcare applications to new heights.
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Some
competitors mislead you by offering a program whereby they say
they will find a sales person to represent you to doctors and
get business for you. You then pay this person a commission and
monthly residual.
But, frankly, think about the logic of this promise.
First, it's not a secret marketing technique to try to employ
some drug reps to promote your services for a price. If you are starting on a budget
though it may not be profitable for you to pay
someone else thousands of dollars in commissions and perhaps
a base salary to find
your clients. Generating income from a new client may take 2-3
months from the time you start billing for them. Also, what guarantees do you have that this person
would
really find suitable clients or represent your company
image the way you want? What if they find a client that cancels
with you a couple of months later? And finally, you may have
just created a competitor with better experience in sales. Why wouldn’t this person just keep the business for
themselves after being trained? This makes little sense, because this promise of sales
support is just intended to make you think you can easily get
into the business. You can always discover or use such
techniques with any program from any company. If any company
makes promises that such service won't cost you much, or they're
confident that they will find sales people for you for a few
hundred dollars, ask them to put the exact cost in writing as addendum to their contract.
Another competitor we hear about promises you a guaranteed
doctor client for about $4K. We learned through some people that
fell for this that this company refers you to another company
after you pay. The new company signs a doctor for you, but the
contract remains between them and the doctor with you
acting only as a claims processor operating under a severe list
of terms and conditions. You start processing some claims for
their doctor but when you make a mistake or two (and this will
happen) you end up losing the account due to credibility issues.
These companies then "recycle" this doctor client to a new
victim.
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At
ClaimTek, we believe that
it is far
better for you to learn how to sell to doctors and become
conversant with their needs if you want to succeed. Sales and
marketing are acquired skills that you want to learn.
Doctors do business based on several factors, one of which is
you. Your presence, professional approach, credibility and
assurances play a role in starting a relationship. Your clients
will want to know that you truly understand their medical
practice, not simply hire a temporary salesperson to sell them.
You cannot pretend to be a professional in medical billing if
you cannot speak to your clients.
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One
competitor touts it has an “automated” marketing system to
attract business to you. We believe this is misleading and
inflated advertising hype. What exactly is an automated
marketing system? Have you ever heard of that? Do you think busy
doctors will reply to some emails or a bunch of letters to
market to them? Honestly, there is no such thing as an
automated marketing system. It takes work to land clients and
so, once again, competitors who promise you the moon on a dime
are playing on your anxieties, rather than truly helping you to
get into business.
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ClaimTek
takes marketing seriously and we know how to market to doctors.
We were the FIRST company to offer an extensive marketing
program, with high quality pre-printed brochures, flyers,
presentation folders, and a complete web site.
Our materials are proven to be effective to help our licensees
get business. We don’t walk around hyping our materials as an
automated system. We tell you the truth about them and we train
you to use them to your advantage. We constantly study the
medical market and share marketing insights with our licensees.
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Our competitors mention that
if you were challenged with marketing and setting appointment
with doctors due to your job or lack of time that they're able
to help you in appointment setting. All they really do here is
refer you to appointment setting companies in your area.
This
is no rocket science. They do not actually do the marketing and
set the appointments for you. They simply point you in a
different direction and you pay for it.
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ClaimTek has created for your use effective telephone script for
setting appointments with doctors. The scripts include three
vital elements: Step-by-step telephone appointment setting
script, rebuttals script, and appointments suggestions script
that will teach you the "Do's and Don't's". Creating such
scripts on your own can take a lot of time and cost you in
excess of $1500.
If you do not have the time to do it yourself, you can hire a
marketing company or, if you are on a budget, hire a
telemarketer from a temporary employment agency and give them
the script to use. You can pay them minimum plus an incentive
per appointment.
As a business owner, it is important for you to learn how to
effectively set up appointments with healthcare providers.
Master techniques of conversation with the receptionist, the
office manager and the doctor. Learn how to control the
conversation from your first "Hello" to the end of call. Respond
effectively to responses like: We/I am not interested, I don’t
have time to meet with you, Can’t afford your services / to file
electronically. or, we are happy with our current
situation...etc. Also, learn all about the 10 most important
things to do during the appointment!
ClaimTek shares with you the details while our competition gives
you the impression that they have solutions to take care of
appointment-setting for you on your behalf. They don't. They
simply tell you where to go.
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Many of our
competitors require you to use a specific clearinghouse to file
electronic claims. You have no choice in the matter. Our
competitors profit from every claim you file at inflated rates
compared to other clearinghouses that offer better deals. Don’t
be fooled into thinking all clearinghouses are the same; they
are not, and you deserve a choice in the matter. You open your
own business to be independent not to be stuck with limited choices
or none.
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ClaimTek’s
software, MedOffice, allows YOU to choose whichever
clearinghouse is best for you. Each clearinghouse charges
different types of reasonable fees, and the best choice depends
on your specific business: how many doctors you have, what types
of specialties you service, how many claims you file per month,
and other factors. We help you choose the right one for you
based on minimizing your costs and getting the best service
possible.
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For those
competitors who use an Internet-based system, be aware you
literally cannot back up your own data. Can you believe that?
They insist your data is backed up on their system, but in the
event of a serious error, the truth is, you do not have a copy
of your own data.
What if one
of your clients wants a copy of all their data? Using our
Competitors, you are in hot water.
Also,
if
someday you wish to move your business to your own computer,
your data cannot be easily converted to a local application.
You'll have to buy a different software.
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ClaimTek’s
MedOffice allows you to easily back up your entire client data
at any time, quickly and effectively. You will always have a
backup copy of your data locally in your possession and you can
also back it up to one of our secure remote backup locations.
This is not only critical to doing medical billing, it is also
required under HIPAA regulations. Don’t minimize how important
it is to your business to backup your own data.
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Most of our
Competitors say little about the reports that their software can
prepare, because they are enormously weak in this area, with
limited reporting capability. Ask them how many reports they can
generate. Ask them to run some sample reports when you test the
software yourself.
The fact is, doctors love and demand many types of analytic
reports as they are critical to running a successful medical
practice. You might be able to get away with just a few reports
in the beginning, but you will not grow your business with
limited reporting capability.
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ClaimTek’s
MedOffice offers perhaps one of the largest
reporting features of any
software on the market. With MedOffice, you can offer hundreds
of reports your doctors may want and need. You can prepare
reports in print format and/or graphic format. We offer you pie
charts, bar charts, and many other charting tools. Reports can
be exported to PDF, MS Word, Excel and other formats.
The value of being able to slice and dice your client’s data is
critical to winning doctors and running a professional company.
Our reports will also help you expand your ability to do full
practice management and earn greater income, because you can
provide far more services to your doctors.
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A
misleading fact you should be aware of is that any of our
competitors who sell you a third-party software won’t tell you
that their software is in fact being marketed to doctors or other
billing vendors, but you just do not know about it.
Furthermore, the reality is, some doctors you approach simply do
not want to outsource their billing or practice management, at
least not initially. When you face such doctors, you actually
want to be able sell software to them, not walk away. Our
competitors’ limited software application on the Internet is of
little value to a medical office. We advise that you examine the
software yourself to see if it is impressive enough to promote
to doctors.
Also, unless you are the developer, Internet applications won't
generate handsome resale income for you as our competitors
claim. This is because it is based on a monthly subscription fee
that is traditionally low in price. And, usually, the
subscription includes free training and support, so you make no
money on selling this service.
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ClaimTek
has evolved over the years from a billing company to an IT
company heavily invested in healthcare information technologies
and business solutions. When you invest with any company, a
natural question that comes to mind, is "Is this company going to be
here tomorrow?" One basic way determine a company's
viability is by looking back at their record of progress
throughout the years. You should worry if a company has not shown
notable progress in investing in its own infrastructure.
One of the serious ways a company can show its commitment is by creating its own advanced software systems and
business solutions. You should worry if the company is not
diversifying and growing in industry so large like healthcare.
The people at ClaimTek
have a vision of growth and progress. We monitor and study the
turns and shifts in the healthcare industry and innovate
solutions to help our clients meet the demand. We have
diversified our services to give you a great push when you
market yourself to healthcare provides.
One of the appealing services is to make it easy for you to sell MedOffice® directly to doctors –
while making a hefty profit and building relationships. Any time
you encounter a doctor who is hesitant about outsourcing the
billing or practice management, at least for the time being,
ClaimTek gives you an opportunity to turn a lost sale around and
instead sell them MedOffice, training, support and even
hardware. Our program can earn you sizeable added income as a
Value Added Reseller "VAR". Licensees that purchase the
Preferred or Preferred Plus! programs qualify for 40%
commission. Licensees of the Principal programs make 25%
commission. With every sale, you have a solid opportunity to
sell critical services like training and support, which
traditionally earns you more than software commissions.
The healthcare market is so enormous and dynamic. You would
benefit from your alliance with an IT company with reputable
software and presence. We recommend offering software sales
because it falls within your role of becoming a one-stop-shop.
The value of it is in building relationships with your doctor
clients and satisfying their needs while making good business.
More important, their needs may change one day if they lose
reliable staff. You'll have an opportunity to provide ongoing
training if they hire new staff or take over their billing
operations. This is a natural trend in this business.
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Some of our
Competitors tout how they offer you additional business options
to make extra income. But if you study each extra business
carefully, you'll realize that the technology behind each
service is basic, unlike the services offered by ClaimTek. Also,
if you count their extra services and evaluate how many they
offer, you will find that many of these extra services
repetitious.
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ClaimTek
pioneered the way for medical billers to become A TRUE ONE-STOP
SHOP FOR DOCTORS. We were the FIRST to offer our licensees the
option to sell doctors on well-care services, Patient Electronic
Fund Transfer, Insurance and Patient collection services, remote
data backup, digital scanning and archiving of paper medical
records.
And we are currently the ONLY company to offer you opportunities
to sell practice management software and Electronic Medical
Records (EMR) systems directly to doctors. EMR is the hottest
wave of the future in healthcare, as doctors are required to
transition to electronic records by 2012. If you are seeking to
truly grow a profitable business, our extra income streams are
by far the best ones you can find to add onto your medical
billing business.
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